Airline key change drivers and business environmental analysis in the Southeast Asia: strategic planning perspectives

dc.contributor.advisorMason, Keith
dc.contributor.authorKongsamutr, Navatasn
dc.date.accessioned2011-08-01T13:48:19Z
dc.date.available2011-08-01T13:48:19Z
dc.date.issued2010
dc.description.abstractThis thesis is involved with exploration of key changes drivers and market phenomena in the Southeast Asia and the development of new conceptual frameworks for business environmental analysis of airlines. The research is constructed under the phenomenology paradigm which adopts a coherentism approach and mainly takes airline industry’s publications, statistics, and executives as units of analysis. Hermeneutic phenomenology, a single-embedded case study, concurrent triangulation mixed method, and grounded theory are all used as methodologies. Methods using document reviews, interviews, and questionnaires are applied to surface the key changes drivers, market phenomena and the perceptions of the importance of changes factors. The collected data are analysed by content analysis, thematic analysis, cognitive mapping analysis, constant comparative analysis and descriptive analysis to classify, generalise and develop into proper forms. The research reveals that ‘market’, ‘competition/strategy’, ‘regulation/policy’, ‘infrastructure/resource’, ‘cooperation’, ‘distribution’, ‘technology, and ‘broad’ factors are discovered as key change drivers. Their different importance levels are measured by occurrences, density, centrality, and tail occurrences as root causes of changes. The characteristics of their interrelationships are based on directional and influential dimensions. There are 16 emerged changes/market phenomena and 11 generalised conceptual frameworks and 3 newly developed frameworks for analysing the airline business environment. The quantitative findings from content analysis are evaluated by inter-coder analysis which achieves kappa coefficient = 0.87 indicating high reliability of the analysis. The qualitative findings are qualified through ten criteria assessment of research quality. The deliverables provide both theoretical and methodological contributions. The research limitations are found in some sources of collected data and findings which are caused by scarce data availability and three types of biases. The recommendations for future research into financial performance, changes’ leading indicators and comparative in-depth study in other ASEAN countries and regions are made.en_UK
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/5727
dc.language.isoenen_UK
dc.publisherCranfield Universityen_UK
dc.rights© Cranfield University, 2009. All rights reserved. No part of this publication may be reproduced without the written permission of the copyright holder.en_UK
dc.subjectEnvironmental scanningairline competitionen_UK
dc.subjectairline competitionen_UK
dc.subjectliberalisationen_UK
dc.subjectmarket phenomenaen_UK
dc.subjectmixed methodsen_UK
dc.subjectgrounded theoryen_UK
dc.titleAirline key change drivers and business environmental analysis in the Southeast Asia: strategic planning perspectivesen_UK
dc.typeThesis or dissertationen_UK
dc.type.qualificationlevelDoctoralen_UK
dc.type.qualificationnamePhDen_UK

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