The transformation of a legacy carrier: a case study of Turkish Airlines

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dc.contributor.author Dursun, Mehmet Erkan
dc.contributor.author O'Connell, John F.
dc.contributor.author Lei, Zheng
dc.contributor.author Warnock-Smith, David
dc.date.accessioned 2016-02-16T11:29:08Z
dc.date.available 2016-02-16T11:29:08Z
dc.date.issued 2014-07-14
dc.identifier.citation Dursun, M.E., O'Connell, J.F., Lei, Z. and Warnock-Smith, D. 2014. The transformation of a legacy carrier: a case study of Turkish Airlines. Journal of air transport management, 40, pages 106-118. DOI: 10.1016/j.jairtraman.2014.06.003 en_UK
dc.identifier.issn 0969-6997
dc.identifier.uri https://dx.doi.org/10.1016/j.jairtraman.2014.06.003
dc.identifier.uri https://dspace.lib.cranfield.ac.uk/handle/1826/9702
dc.description.abstract This study examines the metronomic rise of Turkish Airlines into a global carrier in the period following domestic deregulation and part privatisation. Using a comparative assessment of the carrier's network and its competitive strategies during the 2003–2013/2014 period it was found that Turkish Airlines now benefits from considerable network, cost, service and brand advantages over competing European and to a lesser extent Middle-Eastern airlines. Its network operation based in Istanbul Ataturk airport enjoys strong geographic and demographic advantages, which enables it to optimise the use of its large and young short-haul fleet between a significant number of domestic and international points. This study has important implications for partially or fully state owned legacy carriers as to how to gain competitive advantages in an increasingly open and liberal airline industry. en_UK
dc.language.iso en en_UK
dc.publisher Elsevier en_UK
dc.subject Competitive advantage en_UK
dc.subject Turkish Airlines en_UK
dc.subject Network development en_UK
dc.subject Strategic direction en_UK
dc.subject Legacy carriers en_UK
dc.title The transformation of a legacy carrier: a case study of Turkish Airlines en_UK
dc.type Article en_UK


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