Annamalai Vasantha, Gokula Vijaykumar; Hussain, Romana; Cakkol, Mehmet; Roy, Rajkumar; Evans, Stephen; Tiwari, Ashutosh
(Cranfield University, 2010)
Industries are transforming their business strategy from a product-centric to a more service-centric nature by bundling products and services into integrated solutions to enhance the relationship between their customers. ...