Citation:
Goffin K, Hopkin P, Szwejczewski M, Kutsch E. (2014) Roads to Resilience: Building Dynamic Approaches to Risk to Achieve Future Success. Airmic, February 2014
Abstract:
In complex and constantly changing business
environments with ever more complex risk, one of
the key questions that boards ask of themselves is:
“What can we do to future-proof ourselves against the
growing array of risks?”
In a search to answer this question, case study based
research, undertaken by Cranfield School of Management
on behalf of Airmic, looked at eight leading companies
that constantly have to deal with significant uncertainty
and risk and yet have survived, maintaining both their
reputation and balance sheet. The ways they approach
risk management and have achieved resilience was
investigated at:
AIG, Drax Power, InterContinental Hotels Group, Jaguar
Land Rover, Olympic Delivery Authority, The Technology
Partnership, Virgin Atlantic and Zurich Insurance.
