Developing an external perspective: An oversimplified and underdeveloped capability

Bristow, Michael; Bailey, Catherine

dc.contributor.author	Bristow, Michael	-
dc.contributor.author	Bailey, Catherine	-
dc.date.accessioned	2014-03-26T04:01:06Z
dc.date.available	2014-03-26T04:01:06Z
dc.date.issued	2003-10-31T00:00:00Z	-
dc.identifier.citation	Catherine Bailey, Michael Bristow, Developing an External Perspective - an oversimplified and underdeveloped capability, Think Cranfield, October 2003
dc.identifier.uri	http://dspace.lib.cranfield.ac.uk/handle/1826/8357
dc.description.abstract	Finding revolutionary wealth-creating strategies in today's business conditions requires an External Perspective (EP) - an individual and organisational capability to generate and exploit truly innovative ideas that breach organisational and industry mindsets to create marketing leading propositions. This article draws on recent research conducted by the General Management Development Programmes Group at Cranfield. The study offers critical insight and practical recommendations for those seeking to develop the organisational capability to leapfrog competitors to get to the future first.	en_UK
dc.language.iso	en_UK	-
dc.title	Developing an external perspective: An oversimplified and underdeveloped capability	en_UK
dc.type	Article	-