Best practice: charity marketing

Show simple item record Blades, Fiona - Macdonald, Emma K. - Wilson, Hugh - 2013-02-01T23:02:06Z 2013-02-01T23:02:06Z 2012-02-01T00:00:00Z -
dc.identifier.citation Fiona Blades, Emma Macdonald & Hugh Wilson, Best practice: charity marketing, Admap, February 2012, Pages 42-43.
dc.identifier.issn 0001-8295 -
dc.description.abstract Charity marketers are taking advantage of their long-standing expertise in areas such as speaking with authenticity and brand advocates en_UK
dc.language.iso en_UK -
dc.rights The definitive version of this paper is available at
dc.subject charity marketing en_UK
dc.subject social media en_UK
dc.subject charity brand en_UK
dc.subject authenticity en_UK
dc.subject advocacy en_UK
dc.title Best practice: charity marketing en_UK
dc.type Article -

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