Best practice: charity marketing

Best practice: charity marketing

Blades, Fiona; Macdonald, Emma K.; Wilson, Hugh
URI: http://dspace.lib.cranfield.ac.uk/handle/1826/7816
Date: 2012-02-01

Citation:

Fiona Blades, Emma Macdonald & Hugh Wilson, Best practice: charity marketing, Admap, February 2012, Pages 42-43.

Abstract:

Charity marketers are taking advantage of their long-standing expertise in areas such as speaking with authenticity and brand advocates

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