Best Practice: Integrated Marketing Communications
Date
2012-11-01T00:00:00Z
Supervisor/s
Journal Title
Journal ISSN
Volume Title
Publisher
Department
Type
Article
ISSN
0001-8295
Format
Citation
Emma Macdonald and Paul Baines, Best Practice: Integrated Marketing Communications, Admap, November 2012, Pages 44-45.
Abstract
Integrated marketing communications can substantially improve target audience reception, message resonance, and positive behavioural response but, to reach its true potential, the process requires a strong focus on data integration/customer insight.
Description
Software Description
Software Language
Github
Keywords
integrated marketing communications, IMC, outbound communications, advertising, media consumption, real time experience tracking
DOI
Rights
The definitive version of this paper is available at www.warc.com/admap