dc.contributor.author |
Davies, Iain A. |
- |
dc.contributor.author |
Ryals, Lynette |
- |
dc.date.accessioned |
2012-09-06T23:01:21Z |
|
dc.date.available |
2012-09-06T23:01:21Z |
|
dc.date.issued |
2010-10-01T00:00:00Z |
- |
dc.identifier.citation |
Iain A. Davies and Lynette J. Ryals, The Role of Social Capital in the Success of Fair Trade, Journal of Business Ethics, 2010, Volume 96, Number 2, Pages 317-338 |
|
dc.identifier.issn |
0167-4544 |
- |
dc.identifier.uri |
http://dx.doi.org/10.1007/s10551-010-0468-3 |
- |
dc.identifier.uri |
http://dspace.lib.cranfield.ac.uk/handle/1826/7544 |
|
dc.description.abstract |
Fair Trade companies have pulled off an astonishingtour de force. Despite their
relatively small size and lack of resources, they have managed to achieve
considerable commercial success and, in so doing, have put the fair trade issue
firmly onto industry agendas. We analyse the critical role played by social
capital in this success and demonstrate the importance of values as an
exploitable competitive asset. Our research raises some uncomfortable questions
about whether fair trade has ‘sold out' to the mainstream and whether these
companies have any independent future or whether their ultimate success lies in
the impact they have had on day-to-day trading behaviou |
en_UK |
dc.language.iso |
en_UK |
- |
dc.publisher |
Springer Science Business Media |
en_UK |
dc.rights |
The original publication is available at www.springerlink.com |
|
dc.title |
The Role of Social Capital in the Success of Fair Trade |
en_UK |
dc.type |
Article |
- |