CERES > School of Management (SoM) > Staff publications - School of Management >

Please use this identifier to cite or link to this item: http://dspace.lib.cranfield.ac.uk/handle/1826/6961

Document Type: Article
Title: Banking on the Brand
Authors: McDonald, Malcolm
Issue Date: 2010
Citation: Malcolm McDonald, Banking on the Brand, Management Focus, Issue 28, Spring 2010, Pages 8-9
URI: http://dspace.lib.cranfield.ac.uk/handle/1826/6961
Appears in Collections:Staff publications - School of Management

Files in This Item:

File Description SizeFormat
Banking_on_the_Brand.pdf2.75 MBAdobe PDFView/Open

SFX Query

Items in CERES are protected by copyright, with all rights reserved, unless otherwise indicated.