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Please use this identifier to cite or link to this item: http://dspace.lib.cranfield.ac.uk/handle/1826/668

Document Type: Working Paper
Title: The strategic implications of clarifying how marketers interpret 'brands'
Authors: de Chernatony, Leslie
Issue Date: 1989
URI: http://hdl.handle.net/1826/668
Appears in Collections:SoM Working and Occasional Papers

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