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|Document Type: ||Thesis or dissertation|
|Title: ||New product introduction process improvements in an automotive company|
|Authors: ||Williams, Omolade Sanu|
|Supervisors: ||Al-Ashaab, Ahmed|
|Issue Date: ||2008|
|Abstract: ||New product development is an important strategic decision for an automotive
company. The need for a structured method of early project planning is herein enforced
due to competitive advantage and global market expansion. Client satisfaction
constitutes a major challenge that requires the employment of a structured process for
turning around a product within a short lead time. To maintain a recognisable and
respected position in the market, early and accurate planning and allocation of adequate
relevant resources for a successful project is required. A well defined New Product
Introduction (NPI) Process will support this concept.
It is imperative to ensure that an improved process is aligned to varied project portfolios
consistently and integrates seamlessly into the NPI process. Therefore the aim of this
study is to enhance the current NPI process within an automotive company and to cover
state of the art practice of automotive product development, by accomplishing the
following set of objectives:
1. Capture automotive NPI best practice through intensive literature review and
2. Carry out performance measurement survey to identify opportunities of
improvement within the current practice of NPI;
3. Propose enhanced NPI process model (addressing the key opportunities for
improvement) adapting principles of NPI process best practice;
4. Propose a standardised list of criteria to measure the success of NPI projects;
5. Validate the proposed NPI through expert judgment opinions.
The approach adopted in this research is exploratory due to the “how” and “why”
questions raised. Supported by comprehensive literature review and supervision, the
current NPI process was examined by conducting out a qualitative and quantitative
research following a three stage plan. With the use of performance measurementquestionnaire and semi-structured interviews, this thesis sought to respond to three core
1. How applicable is the NPI process?
2. How does Project Management impact the NPI process?
3. What are the areas of opportunities for improvement?
The key areas identified, were limited formal procedures, supported by inefficient
communication. As a result, this study identified the areas of opportunities for
improvement, thereby facilitating the possibility for drivers to successfully implement,
adopt and adapt the process.|
|Appears in Collections:||PhD, EngD and MSc by research theses (School of Applied Sciences)|
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