A role for focus groups in early launch control of new industrial products : application to farm machinery marketing

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dc.contributor.author Anderson, C. Dennis en_UK
dc.date 1987 en_UK
dc.date.accessioned 2005-11-23T10:32:32Z
dc.date.available 2005-11-23T10:32:32Z
dc.date.issued 1987 en_UK
dc.identifier.uri http://hdl.handle.net/1826/631
dc.description.sponsorship School of Management en_UK
dc.format.extent 1963 bytes
dc.format.extent 1312637 bytes
dc.format.mimetype text/plain
dc.format.mimetype application/pdf
dc.language.iso en_UK en_UK
dc.relation.ispartofseries School of Management Working Papers;33/87 en_UK
dc.relation.ispartofseries SWP;33/87 en_UK
dc.title A role for focus groups in early launch control of new industrial products : application to farm machinery marketing en_UK
dc.type Working Paper en_UK


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