Browsing Cranfield University at Silsoe (1975-2008) by Supervisor "Crawford, I. M."

Browsing Cranfield University at Silsoe (1975-2008) by Supervisor "Crawford, I. M."

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  • An attempt to extend means-end theory: An investigation of the linkages between choice behaviour and values 
    Manyiwa, Simon (2003-04)
    The research problem was identified as a lack of means - end theory linking choice behaviour to values. The aim of the study was, therefore, to determine whether or not the means-end theory could be extended to linking ...
  • Fruit and vegetable supply to schools 
    Preston, Nicola (Cranfield University, 2001-02)
    This report, sponsored by the Fresh Produce Consortium (FPC), describes the supply chain for fresh fruits and vegetables consumed as part of school meals. FPC had previously identified schools serving children in the ...
  • Pricing as a relationship marketing instrument 
    Santschi, Barbara (2006-03-06)
    Although the principles of relationship marketing are well understood, the role of pricing in building relationships between supply chain partners has not been researched. This study was designed to determine the role, ...

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