Browsing Cranfield University at Silsoe (1975-2008) by Author "Yeung, Ruth Mo Wah"

Browsing Cranfield University at Silsoe (1975-2008) by Author "Yeung, Ruth Mo Wah"

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  • Food safety risk: consumer food purchase models 
    Yeung, Ruth Mo Wah (Cranfield UniversityCranfield University at Silsoe, 2002-07)
    Recent high profile food safety incidents in the United Kingdom have shaken consumer confidence in food products. Consumer perception of risk is seen to be very relevant to food safety issues. The impact of this perceived ...

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