Fashion Dynamics Research Unit: A study of male fashion

Show simple item record Midgley, David F. 2011-08-13T12:47:13Z 2011-08-13T12:47:13Z 1973-07
dc.identifier.citation David F. Midgley, Fashion Dynamics Research Unit: A study of male fashion, Cranfield School of Management, Research Report, M&L/6 1973 en_UK
dc.description This report was specially prepared for circulation to all thoes organisations taking part in the project. en_UK
dc.description.abstract Report No. 6 outlines the methodology to be used in the manipulation of the large amounts of sales and style data available to the research team. Details are included of both the coding scheme used to convert verbal information into quantitative data, and of the principal computer programs to be used in analysing this data. Throughout attention is directed to the prime practical aim of the research - the improvement of sales forecasting - and to that end various proposals are made. The most important of these is contained in Section 10, where some tentative suggestions for a "model" management information system are put forward. en_UK
dc.language.iso en en_UK
dc.publisher Cranfield School of Management en_UK
dc.relation.ispartofseries Fashion Dynamics Research Unit; Research Report en_UK
dc.relation.ispartofseries Marketing and Logistics No. 6 en_UK
dc.relation.ispartofseries FDRU en_UK
dc.relation.ispartofseries M&L/6 en_UK
dc.title Fashion Dynamics Research Unit: A study of male fashion en_UK
dc.type Working Paper en_UK

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