Citation:
David F. Midgley, Fashion Dynamics Research Unit: A study of male fashion, Cranfield School of Management, Research Report, M&L/6 1973
Abstract:
Report No. 6 outlines the methodology to be used in
the manipulation of the large amounts of sales and style
data available to the research team. Details are included
of both the coding scheme used to convert verbal information
into quantitative data, and of the principal computer programs
to be used in analysing this data. Throughout
attention is directed to the prime practical aim of the
research - the improvement of sales forecasting - and to
that end various proposals are made. The most important
of these is contained in Section 10, where some tentative
suggestions for a "model" management information system are
put forward.
