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Please use this identifier to cite or link to this item: http://dspace.lib.cranfield.ac.uk/handle/1826/5773

Document Type: Working Paper
Title: Theoretical and Methodological issues concerning managers' mental models of competitive industry structures
Authors: Daniels, Kevin
Johnson, Gerry
De Chernatony, Leslie
Issue Date: 1992
Citation: K. Daniels, G. Johnson, L. De Chernatony, Theoretical and Methodological issues concerning managers' mental models of competitive industry structures, Cranfield School of Management, SWP 28/92, 1992
Abstract: The methodology traditionally employed by strategic groups theorists categorizes companies on the basis of objective economic variables such as industry supply characteristics. Other lines of research have suggested that this economic approach is limited, and that a more cognitive approach is needed. Strategic groups theory proposes one way in which companies may be categorized, but it is not clear to what extent mangers categorize their competitors.
URI: http://dspace.lib.cranfield.ac.uk/handle/1826/5773
Appears in Collections:SoM Working and Occasional Papers

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