Theoretical and Methodological issues concerning managers' mental models of competitive industry structures

Date published

1992

Free to read from

Supervisor/s

Journal Title

Journal ISSN

Volume Title

Publisher

Cranfield School of Management

Department

Type

Working Paper

ISSN

Format

Citation

K. Daniels, G. Johnson, L. De Chernatony, Theoretical and Methodological issues concerning managers' mental models of competitive industry structures, Cranfield School of Management, SWP 28/92, 1992

Abstract

The methodology traditionally employed by strategic groups theorists categorizes companies on the basis of objective economic variables such as industry supply characteristics. Other lines of research have suggested that this economic approach is limited, and that a more cognitive approach is needed. Strategic groups theory proposes one way in which companies may be categorized, but it is not clear to what extent mangers categorize their competitors.

Description

To be presented at the British Academy of Management Conference, Bradford, September 1992.

Software Description

Software Language

Github

Keywords

DOI

Rights

Relationships

Relationships

Supplements

Funder/s

This research is supported by ESRC Grant M036200E