Marketing investment analysis : the critical success factors for financially evaluating and effectively controlling marketing investment decisions

Ward, Keith

dc.contributor.author	Ward, Keith	en_UK
dc.date	1991	en_UK
dc.date.accessioned	2005-11-23T10:31:34Z
dc.date.available	2005-11-23T10:31:34Z
dc.date.issued	1991	en_UK
dc.identifier.uri	http://hdl.handle.net/1826/558
dc.description.sponsorship	School of Management	en_UK
dc.format.extent	1963 bytes
dc.format.extent	1835663 bytes
dc.format.mimetype	text/plain
dc.format.mimetype	application/pdf
dc.language.iso	en_UK	en_UK
dc.relation.ispartofseries	School of Management Working Papers;7/91	en_UK
dc.relation.ispartofseries	SWP;7/91	en_UK
dc.title	Marketing investment analysis : the critical success factors for financially evaluating and effectively controlling marketing investment decisions	en_UK
dc.type	Working Paper	en_UK