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Please use this identifier to cite or link to this item: http://dspace.lib.cranfield.ac.uk/handle/1826/555

Document Type: Working Paper
Title: Marketing effectiveness and its relationship to customer closeness and market orientation : the New Zealand experience
Authors: Birley, Sue
Issue Date: 1987
URI: http://hdl.handle.net/1826/555
Appears in Collections:SoM Working and Occasional Papers

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