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Please use this identifier to cite or link to this item: http://dspace.lib.cranfield.ac.uk/handle/1826/505

Document Type: Working Paper
Title: Is a high involvement model of consumer behaviour more appropriate when using an involving measure instrument?
Authors: de Chernatony, Leslie
Issue Date: 1988
URI: http://hdl.handle.net/1826/505
Appears in Collections:SoM Working and Occasional Papers

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