Using internal marketing to engage employees in corporate responsibility

Using internal marketing to engage employees in corporate responsibility

Grayson, David; Sanchez-Hernandez, M. Isabel
URI: http://dspace.lib.cranfield.ac.uk/handle/1826/4897
Date: 2010-12

Citation:

David Grayson and M. Isabel Sanchez-Hernandez, Using internal marketing to engage employees in corporate responsibility, Doughty Centre for Corporate Responsibility at the Cranfield School of Management

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