Citation:
Emma Parry and Shaun Tyson, An analysis of the use and success of online recruitment methods in the UK, Human Resource Management Journal, Volume 18, Issue 3, Pages 257-274
Abstract:
The use of online recruitment methods is now widespread among UK organisations,
but has not dominated the recruitment market in the way that was predicted by
the popular media. This may be because organisations experience mixed success in
using online methods of recruitment. This paper reports on the use of a large
scale, longitudinal survey of recruitment activity to investigate the usage and
perceived success of both corporate and commercial websites by employers. In
addition, twenty interviews with users and providers of online recruitment were
conducted, in order to provide a deeper exploration of the factors that may
affect the success of these methods. The results provide valuable insights into
the use and success of online recruitment in the UK and have strong implications
for practitioners.
