CERES > School of Management (SoM) > Cranfield Management Research Paper Series >

Please use this identifier to cite or link to this item: http://dspace.lib.cranfield.ac.uk/handle/1826/3930

Document Type: Working Paper
Title: UK farming post reform: the key marketing challenges
Authors: Rickard, Sean
Roberts, Deborah
Issue Date: Mar-2008
Citation: Sean Rickard and Deborah Roberts, UK farming post reform: the key marketing challenges. RP 6/08, Cranfield University School of Management
Abstract: The 2003 reform of the Common Agricultural Policy largely replaced the European Union’s production orientated system of price support with a decoupled, single farm payment (SFP) system that freed farmers to choose what to do with their land, be it crops, livestock or withdrawal from farming. The outcome is reductions in the levels of farm–gate prices and greater exposure to the vicissitudes of market forces. In justifying the reform, the authorities argued inter alia that a positive outcome would be the encouragement of a more market orientated and competitive farming industry. In this paper we examine the likelihood of this outcome for UK agriculture and how it might be achieved. We find the arguments that the reform will encourage extensive farming techniques and this will serve as the basis of a more market orientated industry unconvincing. We argue that the reform is more likely to achieve its objective of a more market orientated industry if the reform encourages farmers to collaborate in horizontal networks as user members of Farmer Controlled Businesses. Such businesses operate as vertical integrators and are particularly suited to developing a market orientation. We conclude by listing areas of research that can aid an understanding of the marketing functions of Farmer Controlled Businesses and their influence on the economic returns to their user members.
URI: http://hdl.handle.net/1826/3930
Appears in Collections:Cranfield Management Research Paper Series

Files in This Item:

File Description SizeFormat
UK_farming_post_reform-RP6-08.pdf392.61 kBAdobe PDFView/Open

SFX Query

Items in CERES are protected by copyright, with all rights reserved, unless otherwise indicated.