Abstract:
This guide aims to show the what, why, and how of a CR champion and related networks. CR
champions are emerging as a powerful tool available for embedding CR philosophy into an
organisation, proving critical in the process of embedding CR.They play a strategic role, committed to
causing change and to continuing the work in the long-term.A CR champion network takes time and
effort to build but the use of champions, as one within a number of tactics to embed CR, has several
clear advantages: by working directly with staff on initiatives champions can engage staff and become
themselves more committed; champions connect divisions and regions, thus finding and propagating
best CR practices and ideas; and they allow for a credible two-way interface between global and local
in international companies.
