Citation:
W. A. Beelaerts van Blokland, B. Dumitrescu, R. Curran, How to make “Value Flow” for a Start-up Enterprise, Proceedings of the 19th CIRP Design Conference – Competitive Design, Cranfield University, 30-31 March 2009, pp171
Abstract:
This paper is about research towards the design of a start-up organization “OpDieFiets.nl”. The start up focuses
on market demand for quality bicycles at the lowest price possible for the Dutch market. Theories around
innovation and value systems form the background of designing the organization. The 3C value flow model
currently in development defines the core value drivers for enterprises and is used to pre-design the value
system for OpDieFiets.nl. Four other start-up companies were investigated with help of the 3C value flow model
to define the value system for OpDieFiets.nl.