Citation:
R. ten Klooster, D. Lutters, Bridging the gap between design and engineering in packaging development, Proceedings of the 19th CIRP Design Conference – Competitive Design, Cranfield University, 30-31 March 2009, pp383
Abstract:
Packaging designers often come up with splendid design proposals, without being aware of technical,
marketing or economical restrictions. This leads to infeasible proposals, so many packaging design projects
fail. To bridge the gap between design and marketing, a tool has been developed that shows several designs
to an extensive community. Designers now have the possibility to get feedback of the target market on the
design proposals. In a case study (redesigning a packaging), the tool clearly showed its advantage. This
paper discusses the tool, its usage and its contribution to a more effective and efficient development cycle in
packaging development.
