Bridging the gap between design and engineering in packaging development

Date published

2009-03-31

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Supervisor/s

Journal Title

Journal ISSN

Volume Title

Publisher

Cranfield University Press

Department

Type

Conference paper

ISSN

Format

Citation

R. ten Klooster, D. Lutters, Bridging the gap between design and engineering in packaging development, Proceedings of the 19th CIRP Design Conference – Competitive Design, Cranfield University, 30-31 March 2009, pp383

Abstract

Packaging designers often come up with splendid design proposals, without being aware of technical, marketing or economical restrictions. This leads to infeasible proposals, so many packaging design projects fail. To bridge the gap between design and marketing, a tool has been developed that shows several designs to an extensive community. Designers now have the possibility to get feedback of the target market on the design proposals. In a case study (redesigning a packaging), the tool clearly showed its advantage. This paper discusses the tool, its usage and its contribution to a more effective and efficient development cycle in packaging development.

Description

Organised by: Cranfield University

Software Description

Software Language

Github

Keywords

Packaging, User involvement, Design, Management

DOI

Rights

Copyright: Cranfield University 2009

Relationships

Relationships

Supplements

Funder/s

Mori Seiki – The Machine Tool Company