Browsing Cranfield Conferences by Subject "the Product Lifecycle"

Browsing Cranfield Conferences by Subject "the Product Lifecycle"

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  • Zhang, Y.; Srai, J.; Gregory, M.; Iakovaki, A. (Cranfield University Press, 2009-04-01)
    Existing approaches to the design and operation of engineering networks are largely product-oriented and pay little attention to the intangible, customer-involving and relationship-based nature of services. With the trend ...

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