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Why do firms give – altruism , advertising or stakeholder management? Development of a framework to understand corporate philanthropy and its application to business involvement with the Arts in the UK. 96

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Why do firms give – altruism , advertising or stakeholder management? Development of a framework to understand corporate philanthropy and its application to business involvement with the Arts in the UK. 9 11 12 8 8 12 7

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Why Do Firms Give-2002.pdf 33

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