Views | |
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A review of literature on the measurement of advertising effectiveness: Part i: The Pre-display assessment of advertising | 311 |
October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 | |
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A review of literature on the measurement of advertising effectiveness: Part i: The Pre-display assessment of advertising | 7 | 2 | 9 | 6 | 3 | 6 | 3 |
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MCRU 2 i.PDF | 139 |
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United States | 137 |
Germany | 36 |
France | 31 |
Sweden | 23 |
China | 18 |
Ireland | 11 |
India | 8 |
Singapore | 8 |
Russia | 5 |
Canada | 3 |
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Los Angeles | 52 |
Hamburg | 17 |
Boardman | 12 |
Chandler | 11 |
Dublin | 11 |
Oakland | 10 |
Andover | 7 |
Beijing | 7 |
Solna | 7 |
Zhengzhou | 7 |