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Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value
Ryals, Lynette
;
Knox, Simon
(
Emerald Group Publishing Limited
,
2005-01-01
)
Sustained monopolistic business relationships: A UK defence procurement case.
Humphries, Andrew
;
Wilding, Richard D.
(
Emerald Group Publishing Limited
,
2004-01-01
)
Cross-functional issues in the implementation of relationship marketing through customer relationship management
Ryals, Lynette
;
Knox, Simon
(
Elsevier Science B.V., Amsterdam.
,
2001-10-01
)
A taxonomy of highly interdependent, supply chain relationships: The use of cluster analysis
Humphries, Andrew
;
Towriss, John
;
Wilding, Richard D.
(
Mcb
,
2007-01-01
)
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Author
Humphries, Andrew (2)
Knox, Simon (2)
Ryals, Lynette (2)
Wilding, Richard D. (2)
Towriss, John (1)
Subject
Relationship marketing (4)
Cluster Analysis (1)
Cross-functional integration (1)
Customer relationship management (1)
Customers (1)
Defence sector (1)
Information technology (1)
Monopolies (1)
Shareholders (1)
Supply chain management (1)
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Date Issued
2007 (1)
2005 (1)
2004 (1)
2001 (1)