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Showing 10 out of a total of 16 results for collection: Staff publications (SoM).
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Measuring and managing customer relationship risk in business markets.
Ryals, Lynette
;
Knox, Simon
(
Elsevier Science B.V., Amsterdam.
,
2007-08-01
)
The Guaranty Trust Bank of Nigeria: From niche positioning to mass-market branding
Maklan, Stan
;
Knox, Simon
;
Michel, Stefan
(
John Wiley & Sons, Ltd
,
2009-07-01
)
Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value
Ryals, Lynette
;
Knox, Simon
(
Emerald Group Publishing Limited
,
2005-01-01
)
New trends in innovation and customer relationship management: a challenge for market researchers.
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2008-01-01
)
Using Real Options to Help Build the Business Case for CRM Investment
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
Elsevier Science B.V., Amsterdam.
,
2005-08-01
)
The Use of Action Research in Marketing Strategy Development.
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2008-05-01
)
Cross-functional issues in the implementation of relationship marketing through customer relationship management
Ryals, Lynette
;
Knox, Simon
(
Elsevier Science B.V., Amsterdam.
,
2001-10-01
)
Reverse-market orientation and corporate brand development
Lawer, Christopher
;
Knox, Simon
(
M e Sharpe Inc
,
2008-01-01
)
Corporate social responsibility: exploring stakeholder relationships and programme reporting across leading FTSE companies
Knox, Simon
;
Maklan, Stan
;
French, P.
(
Springer Science Business Media
,
2005-09-01
)
Dynamic capabilities: the missing link in CRM investments
Maklan, Stan
;
Knox, Simon
(
Emerald Group Publishing Limited
,
2009-12-01
)
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Author
Knox, Simon (16)
Maklan, Stan (8)
Ryals, Lynette (6)
Lawer, Christopher (2)
Bickerton, David (1)
Dunnion, B (1)
French, P. (1)
Frow, Pennie (1)
Michel, Stefan (1)
Payne, Adrian (1)
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Subject
Customer relationship management (2)
Relationship marketing (2)
Action Research (1)
action research and intervention (1)
Brand (1)
Brand relationship experience (1)
Business decision-making (1)
Buyer-seller relationships (1)
Case Study Analysis (1)
Co-creation (1)
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Date Issued
2009 (3)
2008 (3)
2007 (2)
2006 (1)
2005 (4)
2004 (1)
2003 (1)
2001 (1)