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Showing 10 out of a total of 26 results for collection: Staff publications (SoM).
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The changing role of sales: viewing sales as a strategic, cross-functional process
Storbacka, Kaj
;
Ryals, Lynette
;
Davies, Iain A.
;
Nenonen, S.
(
Emerald Group Publishing Limited
,
2009-07-01
)
Determining the indirect value of a customer
Ryals, Lynette
(
Westburn Publishers
,
2008-09-01
)
Measuring and managing customer relationship risk in business markets.
Ryals, Lynette
;
Knox, Simon
(
Elsevier Science B.V., Amsterdam.
,
2007-08-01
)
Optimising marketing spend: return maximization and risk minimization in the marketing portfolio
Ryals, Lynette
;
Dias, S
;
Berger, M
(
Westburn Publishers
,
2007-11-01
)
Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value
Ryals, Lynette
;
Knox, Simon
(
Emerald Group Publishing Limited
,
2005-01-01
)
Key Account Planning: Benefits, Barriers and Best Practice.
Ryals, Lynette
;
Rogers, B
(
Taylor & Francis
,
2007-05-01
)
New trends in innovation and customer relationship management: a challenge for market researchers.
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2008-01-01
)
Managing Customers Profitably
Ryals, Lynette
(
2009-04-01
)
Which resources and capabilities underpin strategic key account management?
Guesalaga, Rodrigo
;
Gabrielsson, Mika
;
Rogers, Beth
;
Ryals, Lynette
;
Marcos Cuevas, Javier
(
Elsevier
,
2018-05-25
)
Managing Key Business-to-Business Relationships
Ryals, Lynette
;
Humphries, Andrew
(
Sage Publications
,
2007-01-01
)
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Author
Ryals, Lynette (26)
Knox, Simon (6)
Davies, Iain A. (3)
Holt, Sue (3)
Maklan, Stan (3)
Rogers, B (3)
Davies, Iain (2)
Dias, S (2)
Berger, M (1)
Bruce, Lyndsey (1)
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Subject
key account management (4)
Customer lifetime value (3)
customer portfolio (2)
Customer relationship management (2)
customer risk (2)
Key account management (2)
Relationship marketing (2)
Action Research (1)
Advocacy (1)
Branding (1)
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Date Issued
2010 - 2018 (3)
2001 - 2009 (23)