Browsing SoM Working and Occasional Papers by Author "Ryals, Lynette"

Browsing SoM Working and Occasional Papers by Author "Ryals, Lynette"

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  • Maklan, Stan; Knox, Simon; Ryals, Lynette (2004-01-01)
    CRM practices are being adopted in most industry sectors to build stronger relationships with customers in order to develop superior customer value and increase shareholder value. This article questions the basis upon ...

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