Browsing SoM Working and Occasional Papers by Author "Midgley, David F."

Browsing SoM Working and Occasional Papers by Author "Midgley, David F."

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  • Midgley, David F. (Cranfield School of Management, 1973-07)
    Report No. 6 outlines the methodology to be used in the manipulation of the large amounts of sales and style data available to the research team. Details are included of both the coding scheme used to convert verbal ...
  • Midgley, David F. (Cranfield School of Management, 1972-02)
    A From 20+ interviews with retailers, manufacturers, and other members of the menswear industry, the following major points have been extracted. 1 Selection of garments and demand forecasting is carried out by a single ...
  • Midgley, David F. (Cranfield school of Management, 1973-06-06)
    This document represents a progress report on the first two years of the male fashion study, detailing both practical aspects and the research team’s present thinking on the subject. It outlines the evolution of the original ...

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