Browsing SoM Working and Occasional Papers by Author "Hill, Roy W."

Browsing SoM Working and Occasional Papers by Author "Hill, Roy W."

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  • Thompson, Keith E.; Thompson, Nicholas J.; Hill, Roy W. (Cranfield School of Mangement, 1995)
    Between 1985 and 1990 consumption of low alcohol and alcohol free beer grew at an annual rate of 100%. Yet expectations of a large and expanding market into 1990's were not fulfilled, partly because of economic downturn. ...

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