Browsing SoM Working and Occasional Papers by Author "Higgins, Alisa"

Browsing SoM Working and Occasional Papers by Author "Higgins, Alisa"

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  • Higgins, Alisa (Cranfield School of Management, 1980-01)
    The report is the result of an investigation by Cranfield School of Management into the effectiveness of social grade as a determinant of buyer behaviour. A study of usership by social grade of a wide range of products and ...

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