Browsing SoM Working and Occasional Papers by Author "Haskins, Christopher"

Browsing SoM Working and Occasional Papers by Author "Haskins, Christopher"

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  • Foxall, Gordon R.; Haskins, Christopher (Cranfield School of Management, 1986)
    The identification of consumer innovators offers marketing managers the opportunity to tailor new products to the buyers who initiate the diffusion of innovations. Progress has been made in identifying such consumers in ...

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