Browsing SoM Working and Occasional Papers by Author "Barnard, Neil"

Browsing SoM Working and Occasional Papers by Author "Barnard, Neil"

Sort by: Order: Results:

  • Barnard, Neil (Cranfield School of Management, 1975-04)
    This report attempts to review the psychological and marketing literature relevent to consideration of the remembering and forgetting of advertising. Theoretical and empirical studies are described and implications for ...

Search CERES


Browse

My Account