Browsing SoM Working and Occasional Papers by Publication Date

Browsing SoM Working and Occasional Papers by Publication Date

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  • Corkindale, David (Cranfield School of Management, 1977)
    This report is the third in a series of three on Thresholds and Wearout in Advertising. The first report summarised the literature and pract¬itioners' initial views on the topics: it attempted to clarify the main issues ...
  • Mostyn, Barbara (Cranfield School of Management, 1978-01)
    Why should market researchers, advertisers and persuaders be concerned about experiments with a Chinese couple or a coal mining town in the States in the 1930's ? Or, care about the results of distraction, reactance and ...
  • Corkindale, David (Cranfield School of Management, 1978-10)
    This report examines the key issues that should be considered by advertising management before decisions are made concerning the measurement of advertising performance. The report is in the form of concise statements on ...
  • Higgins, Alisa (Cranfield School of Management, 1980-01)
    The report is the result of an investigation by Cranfield School of Management into the effectiveness of social grade as a determinant of buyer behaviour. A study of usership by social grade of a wide range of products and ...
  • Walters, David (Cranfield School of Management, 1982)
    This report is a synthesis of views and reactions to the previously reported Delphi exercise. Because it is a synthesis of a number of views its approach is, of necessity, general. The report examines the likely ...
  • Foxall, Gordon R. (Cranfield School of Management, 1983)
    This paper examines the widespread attempts of market researchers to predict aspects of consumer choice on the basis of survey respondents' verbally-expressed intentions to buy. In particular, it assesses the Fishbein ...
  • Cowley, P.R. (Cranfield School of Mangement, 1983)
    In the last decade, large sectors of the chemical and plastics industries in the USA and West Europe have suffered drastic declines in price and gross margin during periods of low utilisation of industry capacity.This paper ...
  • Jenkins, Mark (Carnfield School of Management, 1983)
    The objective of this course is to introduce the basic concepts of marketing to students undertaking an MSc in Transportation and Logistics. This module will take a strategic view of marketing in that it will develop ideas ...
  • Foxall, Gordon R. (Cranfield School of Management, 1983-10-20)
    Evidence is presented in this paper to show that the view ofmarketing communications effects promulgated by numerous marketing, advertising and consumer behaviour texts and journals should be questioned. This is the portrayal ...
  • Norburn, David (Cranfield School of Management, 1984-02)
    This research investigates the characteristics of 354 directors of Britain's largest companies. Three sections of independent variables were analysed: those relating to the economic environ; those relating to the domestic ...
  • Norburn, David; Birley, Sue; Dunn, Mark G. (Cranfield School of Management, 1984-12)
    This study tests the relationship between the Peters and Waterman cultural criteria of customers closeness and corporate values, to scales of marketing effectiveness as developed by Kotler. Analysis of data collected from ...
  • Foxall, Gordon R. (Cranfield School of Management, 1985)
    This paper offers a critique of von Hippel's 'customer-active paradigm' of industrial innovation. Whilst acknowledge that this perspective offers a step forward from the previous assumption that manufacturers alone were ...
  • Birley, Sue (Cranfield School of Management, 1985-02)
  • Norburn, David; Manning, Kingsley; Birley, Sue (Cranfield School of Management, 1985-04)
    In the last two decades, companies have experimented upon the axes of centralisation and decentralisation, of formal and informal planning systems, and of 'tight' and 'loose' reins for effecting control. Concurrently ...
  • Birley, Sue (Cranfield School of Management, 1985-10)
    The research studied extent to which the employment size of the new firm is set at the start, how many subsequently grow, and whether those which survive AND grow have any identifiable characteristics.
  • Norburn, David (Cranfield School of Management, 1985-10)
    In May 1982, the highly prestigious American Law Institute (A.L.I.) proposed new rules to regulate the governance of large corporations. Although the furore of opposition from the world of business has still delayed the ...
  • Driver, John C.; Foxall, Gordon R. (Cranfield School of Management, 1986)
    Opinions differ about the application of scientific method to advertising research. The nature of scientific enquiry is also frequently disputed. Against this background basic views of science are discussed in connection ...
  • Foxall, Gordon R.; Driver, John C. (Cranfield School of Management, 1986)
    There is a growing body of thought - reflected in a burgeoning literature - which champions the benefits of 'strategic marketing' as a means of corporate salavation. This article seks to put marketing into its correct ...
  • Foxall, Gordon R.; Haskins, Christopher (Cranfield School of Management, 1986)
    The identification of consumer innovators offers marketing managers the opportunity to tailor new products to the buyers who initiate the diffusion of innovations. Progress has been made in identifying such consumers in ...

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