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Please use this identifier to cite or link to this item: http://dspace.lib.cranfield.ac.uk/handle/1826/2651

Document Type: Postprint
Title: Creating agile supply chains in the fashion industry.
Authors: Christopher, Martin
Lowson, Robert
Peck, Helen
Issue Date: 2004
Citation: Martin Christopher, Robert Lowson and Helen Peck. Creating agile supply chains in the fashion industry. International Journal of Retail and Distribution Management, 2004, Vol 32, Issue 8, pp367-376
Abstract: Fashion markets are synonymous with rapid change and, as a result, commercial success or failure in those markets is largely determined by the organisation’s flexibility and responsiveness. Responsiveness is characterised by short time-to-market, the ability to scale up (or down) quickly and the rapid incorporation of consumer preferences into the design process. In this paper it is argued that conventional organisational structures and forecast-driven supply chains are not adequate to meet the challenges of volatile and turbulent demand which typify fashion markets today. Instead, the requirement is for the creation of an agile organisation embedded within an agile supply chain.
URI: http://dx.doi.org/10.1108/09590550410546188
http://hdl.handle.net/1826/2651
Appears in Collections:Staff publications - School of Management

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