Browsing PhD, DBA, and MSc by research theses (SoM) by Author "Wills, Gordon"

Browsing PhD, DBA, and MSc by research theses (SoM) by Author "Wills, Gordon"

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  • Entrepreneurship and corporate strategy 
    Bruce, R. J. B. (1975-03-07)
    Entrepreneurship is examined from three major viewpoints, Economic, Sociological and Individual Psychological but no one of these approaches can adequately explain the phenomenon. Entrepreneurship is identified with a ...
  • Market structure and marketing practice of the Libyan food manufacturing industry 
    Hudanah., B. I. A. (Cranfield University, 1975-08)
    The basis of this study is an examination of the. market structure and marketing practices of the'Libyan food manufac- turing industry. Although marketing literature about this part of the world is almost non-existent, ...
  • Towards an understanding of the effectiveness of advertising 
    Corkindale, David (Cranfield University, 1976-04)
    The author has been concerned with a study of "The Measurement of Advertising Effectiveness" since 1972. . During the course of this study, some 11 reports have been produced. In accor- dance with Regulation 14.9 of ...

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