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Showing 10 out of a total of 62 results for community: School of Management (SoM).
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Branding in an era of retail dominance
de Chernatony, Leslie
(
1989
)
A concise overview of business to business marketing research
de Chernatony, Leslie
(
1989
)
The varying nature of brands as assets : theory and practice compared
de Chernatony, Leslie
(
1989
)
Facilitating consumer choice decisions : the importance of branding cues
de Chernatony, Leslie
(
1989
)
Achieving high response rates : a survey of postal research
de Chernatony, Leslie
(
1989
)
An exploratory examination of the extent to which rural institutions promote entrepreneurial skills among their students
Vyakarnam, Shailendra
(
1989
)
Brand accounting : myth or reality?
Srikanthan, Sri
(
1989
)
The strategic use of brand valuations : the real issue of brand accounting
Srikanthan, Sri
(
1989
)
Marketing asset accounting
Srikanthan, Sri
(
1989
)
Improving business performance through capital disinvestment
Allen, Mike
(
1989
)
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Author
Hendry, John (8)
Burns, Paul (7)
Birley, Sue (6)
de Chernatony, Leslie (6)
Brown, Robert (3)
Harper, Malcolm (3)
McDonald, Malcolm (3)
Srikanthan, Sri (3)
Armistead, Colin (2)
Ward, Keith (2)
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Date Issued
1989 (62)