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Showing 3 out of a total of 13 results for community: School of Management (SoM).
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Why your customers' social identities matter
Champniss, Guy
;
Wilson, Hugh
;
Macdonald, Emma K.
(
Harvard Business Review
,
2014-12-22
)
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
Macdonald, Emma K.
;
Wilson, Hugh
(
Elsevier
,
2015-02-07
)
No I won’t, but yes we will: driving sustainability-related donations through social identity effects
Champniss, Guy
;
Wilson, Hugh
;
Macdonald, Emma K.
;
Dimitriu, Radu
(
Elsevier
,
2016-04-25
)
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Author
Macdonald, Emma K. (13)
Wilson, Hugh (13)
Blades, Fiona (2)
Champniss, Guy (2)
Watson, Rosina (2)
Baines, Paul R. (1)
Baxendale, Shane (1)
Dimitriu, Radu (1)
Hemel, Stefan (1)
Kelleher, Carol (1)
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social media (2)
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advocacy (1)
authenticity (1)
blog (1)
blogging (1)
Brand attachment (1)
brand community (1)
Business to business marketing (1)
Case study (1)
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