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Giving the customer a voice: A study of market research methods and their perceived effectiveness in NPD

van der Hoven, Christopher; Michea, Adela; Varnes, Claus; Goffin, Keith (2013-06)

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- Goffin, Keith (1)
- Michea, Adela (1)
- van der Hoven, Christopher (1)
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- 2013 (1)