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Making customers pay: measuring and managing customer risk and returns

Ryals, Lynette (Taylor & Francis, 2003-09-01)

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Author
- Ryals, Lynette (1)
Subject
- customer portfolio (1)
- customer profitability (1)
- Customer Relationship Management (CRM) (1)
- customer risk (1)
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Date Issued
- 2003 (1)