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The Use of Action Research in Marketing Strategy Development.

Maklan, Stan; Knox, Simon; Ryals, Lynette (2008-05-01)

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Author
- Knox, Simon (1)
- Maklan, Stan (1)
- Ryals, Lynette (1)
Subject
- Action Research (1)
- Case Study Analysis (1)
- Marketing Strategy Development (1)
- ... View More
Date Issued
- 2008 (1)