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Showing 8 out of a total of 8 results for community: School of Management (SoM).
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State-of-the-art developments in expert systems and strategic marketing planning
McDonald, Malcolm
(
1990
)
Technique interrelationships and the pursuit of relevance in marketing theory
McDonald, Malcolm
(
1990
)
Excellent selling can seriously damage a company's health
McDonald, Malcolm
(
1991
)
Teaching by degrees
McDonald, Malcolm
(
1991
)
Management development for enterprise promotion : non-governmental organisations and the development of income-generating enterprise
McDonald, Malcolm
(
1991
)
Marketing planning and corporate culture
McDonald, Malcolm
(
1991
)
The changing face of marketing
McDonald, Malcolm
(
1991
)
Strategic marketing planning : a state of the art review
McDonald, Malcolm
(
1991
)
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McDonald, Malcolm (8)
Date Issued
1991 (6)
1990 (2)