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Showing 8 out of a total of 8 results for community: School of Management (SoM).
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Consumers and grocery brands : searching for attitudes - behaviour correspondence at the category level
Knox, Simon
(
1993
)
Re-engineering the brand
Knox, Simon
(
1994
)
Consumer involvement with grocery brands : an empirical study of the factors influencing choice
Knox, Simon
(
1992
)
Understanding consumer decision making in grocery markets: new evidence from the Fishbein model
Knox, Simon
(
1996
)
Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets
Knox, Simon
;
Walker, David
(
1995
)
New empirical perspectives on brand loyality: Implications for segementation strategy and equity
Knox, Simon
;
Walker, David
(
Cranfield School of Management
,
1995
)
Processing ideas for innovation: The benefits of a market-facing approach
Knox, Simon
(
Cranfield School of Management
,
1993
)
Involvement, cognitive structures and brand loyalty : the empirical foundations for a unifying theory
Knox, Simon
(
1991
)
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Author
Knox, Simon (8)
Walker, David (2)
Subject
brand commitment (1)
Brand involvement (1)
causal relationship modelling (1)
consumer purchasing patterns (1)
grocery markets (1)
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Date Issued
1996 (1)
1995 (2)
1994 (1)
1993 (2)
1992 (1)
1991 (1)