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Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value

Ryals, Lynette; Knox, Simon (Emerald Group Publishing Limited, 2005-01-01)

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Author
- Knox, Simon (1)
- Ryals, Lynette (1)
Subject
- Customers (1)
- Relationship marketing (1)
- Shareholders (1)
- Value analysis (1)
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Date Issued
- 2005 (1)